In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under … [Read more…]
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.
Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation. As Georgia Leybourne, International Marketing Director, Manhattan Associates, explains, retailers that are able to create a truly digitally enabled, end … [Read more…]
Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe.
Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.
Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.
With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.
Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.
Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app’s camera.