Digital assistants “to outnumber people by 2021”
Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017.
media
IAB creates standard for “Dynamic Content” ads
The Interactive Advertising Bureau’s Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.
China’s Weibo overtakes Twitter for user numbers
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.
Top tips: Personalisation – the bedrock of any omnichannel retail strategy
A personalised shopping experience, whether online or offline, is a surefire way to gain favour with shoppers. In bricks-and-mortar stores, shoppers enjoy the 1:1 attention and knowledge a sales assistant can provide, but how can this be replicated online? Meyar Sheik, CEO and Co-Founder of Certona, advises retailers on becoming experts in omnichannel personalisation, in … [Read more…]
McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.
Facebook boosts 360 videos with Blend Media partnership
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos.
Rise of reviews: 75% of UK shoppers trust other customers over retail staff
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.
#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time.
Spotfiy debuts QR-style codes to boost music sharing
Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.
Facebook shuts down VR movie studio (but 5% of staff working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.