Which brand won Wimbeledon? Robinson’s gets biggest engagement boost
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.
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Keith Weed outlines “three Vs” of marketing for brand safety online
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.
Edinburgh’s Hogmanay gets rebrand ready for new year celebrations
The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
Top tips: What’s next for native advertising in mobile?
Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.
Guest comment: Instagram vs. Snap – which ‘Stories’ format is winning?
Until recently, Snapchat was the fastest-growing social media platform in the world… until Instagram Stories arrived. Moses Velasco, Chief Product Evangelist, Socialbakers takes a look at both platforms to see which is best for your brand.
Twitter teams up with Royal Opera House for World Emoji Day
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.
DataXu and Teads team up for programmatic video ad buying
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
Federer aces Djokovic in battle over Instagram followers
When it comes to tennis, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.
Facebook Messenger gets ads for the first time
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.
Spotify accused of padding playlists with fake artists to save on royalties
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists.