Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.
Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it’s time to outsource, to getting the right agency on board.
A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove.
Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website.
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.
The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.
Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.