Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.
Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.
The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity’s official account inadvertently tweeting offensive messages.
There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey.
Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
When it comes to customer experience, marketers can never underestimate just how much convenience has been a factor in most major influential changes in changing consumer’s tastes over the past few decades. Jon Roughley, Head of Strategy at Experian explains why convenience is king.
Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.