Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.
Twitter is doubling its character tweet limit for a “small group” of select users, with a view to doing the same for more people in the future, as the embattled social network looks at new ways of growing engagement.
Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.
In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.
YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.
Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.
The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.
Two in three businesses use ‘copycat’ techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event.