ITV News debuts three online-only shows
ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.
media
Generation Z poses new challenges for online fashion retailers
The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.
Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle
Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.
Major Snapchat revamp splits friends from media content
Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.
All consumers want for Christmas is free shipping
The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
San Miguel sponsors eSports team Heretics
Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.
‘Tis the season for content marketing: 3 top tips for content marketers this Christmas
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.
Top UK brands on Instagram: Burberry leads the way
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
Reader and publisher relationship has “catalytic” effect on ad effectiveness
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
Top tips for surviving Black Friday
With the busiest shopping day of the year ahead of us, retailers’ preparation should be well underway. Craig Summers, UK Managing Director at Manhattan Associates shares his top tips for surviving Black Friday and beyond.