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media

Oscars 2020: Who got the most social media buzz in the UK?

February 11, 2020
Oscars 2020: Who got the most social media buzz in the UK?
Oscars 2020: Who got the most social media buzz in the UK?

This year’s Oscars saw history made, as South Korean film Parasite that made history as the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.

Ads global, media, Twitter, UK, video

ASA regulations on influencer marketing: past, present and future

February 10, 2020
ASA regulations on influencer marketing: past, present and future
ASA regulations on influencer marketing: past, present and future

As the ASA unveils new simplified rules for influencer marketing, Adam Williams, CEO of Takumi, looks at how the ad standards watchdog has impacted the influencer marketing industry.

Ads, Regulation advertising, brands, content, marketing, media

Ad watchdogs issue ‘simpler’ rules for influencer marketing

February 10, 2020
Ad watchdogs issue ‘simpler’ rules for influencer marketing
Ad watchdogs issue ‘simpler’ rules for influencer marketing

The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.

Regulation, Social advertising, agencies, brands, marketing, media

Nissan boosts conversions 136.6% following GOA appointment

February 10, 2020
Nissan boosts conversions 136.6% following GOA appointment
Nissan boosts conversions 136.6% following GOA appointment

Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool.

Ads advertising, analytics, brands, marketing, media

Spotify looks to podcasts to boost profits

February 6, 2020
Spotify looks to podcasts to boost profits
Spotify looks to podcasts to boost profits

Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.

Video advertising, brands, content, media, music

Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’

February 6, 2020

Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.

Ads, Content agencies, content, media, technology, UK

Top 10 cybersecurity influencers worldwide

January 31, 2020
Top 10 cybersecurity influencers worldwide
Top 10 cybersecurity influencers worldwide

As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.

Social Amazon, analytics, global, media, security

Brain drain? Quarter of Britain’s creative industry prepared to leave the UK (and their job) due to Brexit

January 30, 2020

A quarter (25%) of marketing, media and design professionals are planning to seek employment outside the UK as a result of Britain’s decision to leave the European Union, according to new research.

Content agencies, marketing, media, technology, UK

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

January 30, 2020

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.

Ads, Mobile, Search, Social media, Video adspend, advertising, marketing, media, UK

Nominet partners Scouts for online safety badge

January 30, 2020
Nominet partners Scouts for online safety badge
Nominet partners Scouts for online safety badge

Nominet the organisation historically known for running the .UK internet infrastructure has partnered with the Scouts to help mark Safer Internet Day on Tuesday 11th February with the launch of a dedicated badge focused on improving internet safety.

Regulation media, technology, UK
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