media Archives

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

August 1, 2018

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.

Working together for powerful results: what programmatic in-housing really means

August 1, 2018

Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.

Instagram rich list: Kylie Jenner claims to spot

July 26, 2018

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

Love Island: Which contestant is winning on social media?

July 26, 2018

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

Slow websites are ‘silent killers for businesses’

July 24, 2018

A slow running website is worse for business than one that is not working at all, according to new research.

Viewability benchmarks: 42% of all UK display ads were not seen in Q2

July 23, 2018

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.

The global reach of influencer marketing: 60% follow celebs on social

July 17, 2018

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

Social Media World Cup: France repeats win but England comes second

July 16, 2018

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

World Cup: France leads global social buzz ahead of Croatia

July 12, 2018

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.