media
Top tips: Why your marketing attribution approach probably needs an overhaul
The majority of marketing attribution approaches are in need of a revamp. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland addresses the different approaches to marketing attribution and the need for breaking away from these traditional approaches through implementing predictive and prescriptive analytics.
Graduate vs. experience: The true cost of recruitment
Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.
Future proofing with digital-first design
Like Coca Cola and Airbnb, hundreds of established brands are switching on to ‘digital-first design’. Andrew Culbert, co-founder of digital-first branding agency MERó, explains how this approach can prevent costly redesigns, avoid the pitfalls of pandering to the highest paid person’s opinion and allow organisations to compete with brands born in the digital age.
News app trends: Top 10 breaking news stories of 2018 (so far)
The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.