Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.
How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.
TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.
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