media Archives

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

November 15, 2018

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

People expect brands to respond to social media comments within 24 hours

November 13, 2018

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

5 learning trends for 2019: AR, bite-sized and community approaches to grow

November 13, 2018

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.

Berocca launches branded TV content with Channel 4 partnership

November 12, 2018

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

Disney posts record profits as it reveals Netflix rival

November 9, 2018

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

Brands not really listening to the ‘Voice of the Customer’

November 8, 2018

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

How businesses collect mobile app reviews

November 8, 2018

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

US Midterms: right-wing audiences engage more with news apps

November 6, 2018

US voters who lean toward the right are engaging with new apps more than their liberal counterparts, highlighting the stark difference in media consumption between voters, according to new research.