media Archives

Top advertising tips: The science of B2B sales

November 27, 2018

Sales is not an art, it’s a science,. James Isilay, CEO, Cognism looks at how a scalable B2B sales operation will be underpinned by a performance-based culture.

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

November 23, 2018

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.

Black Friday 2018: How payments technology can boost your profits

November 23, 2018

Mobile shopping was the dominant trend for the 2017 Black Friday shopping season. But how can retailers make the best of this brave new world of ecommerce? Sage, the UK’s largest tech company, explore how retailers can ride this trend to ecommerce success.

LoopMe Hires Simon Stone to Accelerate UK Expansion

November 22, 2018

LoopMe announced today the appointment of Simon Stone as UK Commercial Director.

Designing for Gen Z: How to connect with the next generation of influencers

November 22, 2018

Following in-depth research into the wants, needs and very unique habits of the UK’s Gen Z market, and successfully rebranding established brands to appeal to this hyper-connected audience, Andy Culbert from digital-first design agency MERó shares his five key take-outs of designing for Gen Z.

Black Friday: Young, well-paid urbanites fuel retail extravaganza

November 22, 2018

Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data.

Top marketing tips: Why time is as important as data and creativity

November 22, 2018

There has always been an argument about what’s more important in advertising – data or creativity. What use is data if you haven’t got the time to crunch through it all? And what use is creativity if you don’t understand your audience? Anna Forbes, UK General Manager at The Trade Desk, looks at why technology … [Read more…]

Instagram to remove fake likes and comments

November 20, 2018

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike.