media Archives

Social media trends: What are people posting on their timeline?

January 18, 2019

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

Kingston rolls out eSports gaming campaign with Post Malone

January 17, 2019

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

New boss at Kantar Media

January 17, 2019

Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.

Gillette sparks social media storm with “Best a Man Can Be” ad

January 16, 2019

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

Stan and Ollie film gets print and OOH campaign with digital twist

January 11, 2019

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

Nearly 15% of job seekers use social media to land a new job

January 10, 2019

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

2019 agency predictions: “The media planner won’t exist in its current form”

January 7, 2019

Kevin Joyner, Director of Planning & Insight at Croud offers his marketing agency predictions for 2019.

Personalisation pretence: time for retailers to dream a little smaller

January 7, 2019

In the world of ecommerce it’s perhaps a dangerous thing and quite unusual to call on retailers to rein in their dreams. Danny Deutz at Astound Commerce asks just how realistic is the goal of totally personalised, one-to-one marketing.

Just 1 in 10 have plan for online presence after they die

January 3, 2019

Only 1 in 10 have accounted for all of their online assets, and nearly half (47%) haven’t accounted for any at all, according to new research.

2019 and the new age of advertising: in-housing, 5G and XR

January 3, 2019

Stuart Flint, VP EMEA at Oath, looks at the key trends that will shape the year ahead that advertisers and publishers need to know.