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media

Facebook ‘paid children to install spy software on their phones’- report

January 30, 2019

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors’ apps, according to a new report.

News, Regulation, Social Apple, apps, Facebook, media

International Advertising Association UK Chapter appoints Executive Director

January 29, 2019

The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.

Ads, News advertising, agencies, global, media, UK

Pinterest boosts beauty searches with ‘skin tone’ criteria

January 28, 2019

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.

E-commerce, Search Android, content, images, media, Search

IAB UK runs ‘transparency initiative’ to help brands assess suppliers

January 25, 2019

IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.

Ads, Regulation advertising, agencies, brands, content, media

Comcast expands blockchain-powered TV ad software with major new partners

January 24, 2019

Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.

Ads advertising, global, marketing, media, Privacy

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

January 24, 2019

Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.

Ads, News, Regulation, Social content, Facebook, media, Privacy, Twitter

Social media stars and celebs pledge to be more transparent over paid posts

January 24, 2019

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

Ads, Content advertising, brands, content, marketing, media

IAB UK shakes up team with first ever marketing and partnerships heads

January 22, 2019

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

Ads, News advertising, agencies, government, marketing, media

Top ecommerce tips: 7 steps for online retailers to avert a mobile crisis

January 21, 2019

Booming online sales are creating a smoke screen for a continually poor mobile shopping experience. Sherine El Tarahony, Business and Innovation Manager at parcelLab advises retailers to act now or pay the price, and offers 7 steps they can take to improve the mobile commerce customer experience.

Ads, Content, E-commerce, Mobile content, ecommerce, images, media, smartphones

Generation Z dominates YouTube (while other generations prefer Facebook)

January 18, 2019

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

Social Amazon, content, Facebook, media, Search
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