Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors’ apps, according to a new report.
The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.
IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.
Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.
Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.
A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.
IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.
Booming online sales are creating a smoke screen for a continually poor mobile shopping experience. Sherine El Tarahony, Business and Innovation Manager at parcelLab advises retailers to act now or pay the price, and offers 7 steps they can take to improve the mobile commerce customer experience.
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