Influencer marketing stars earning less (but brands paying more overall)
Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.
media
Internships @ Digital
We have four places for interns to help out on various projects. You’ll be based here at Digital’s office in Covent Garden and working flexible hours. Placements are for a minimum of 12 weeks and involve assisting key members of our central team. The internships cover general office administration support as well as sitting in … [Read more…]
Valentine’s Day marketing review: Evolution of emotion in video campaigns
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]
How broadcasters are embracing programmatic for TV
Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.