Yahoo to make further job cuts
Yahoo has issued a weaker-than-expected first-quarter sales forecast, as the online media giant announced its second round of layoffs in six weeks, of about 1 percent of its global workforce.
media
Umpf PR woos new clients with £1,000 Foursquare discount
PR and social media agency Umpf has created a new campaign offering what it claims to be ‘the UK’s most lucrative Foursquare check-in’ to mark its office move.
Mystery brand ‘The Foundation’ to launch with crowd-sourcing campaign
Mystery brand ‘The Foundation’ will launch in Covent Garden on February 15th, backed by a social media campaign.
AOL continues content push with Heidi Klum deal
AOL has struck a deal with supermodel Heidi Klum and her Project Runway production company to create a new women’s lifestyle website.
6 in 10 banking searches are for loans and mortgages
61% of the 2 million UK consumer searches conducted online for retail banking-related services in October 2010 were for loans and mortgages, according to the latest quarterly research from search marketing firm Greenlight.
Amazon UK gets product search tool for Twitter
A new service called @sggst (pronounced ‘suggest’) that enables Twitter users to find products on Amazon has launched its beta service in the UK.
Proxama buys Hypertag to boost Bluetooth and Wi-Fi marketing
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
Data: Facebook traffic accounts for over half social media visits in UK
Top 10 social media sites ranked by market share of UK internet visits, (Sept 2010).
Data: How social media drives traffic to online retailers: UK
Top online retail categories receiving traffic from social media sites (Sept, 2010).
Adidas ‘virtual wall’ lets shoppers order online…while in-store
Sports brand Adidas has launched the ‘adiVERSE Virtual Footwear Wall’, letting in-store shoppers browse and order trainers online.