media Archives

Facebook sheds light on News Feed and advertising algorithm secrets

April 1, 2019

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

AO stops all TV advertising to focus on digital

March 29, 2019

Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

March 29, 2019

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

Facebook data scandal one year on: 37% use platform less

March 28, 2019

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

Customer experience trends: No ‘third time lucky’ for brands

March 27, 2019

There’s no ‘third time lucky’ for brands failing at customer experience, with two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand.

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

Third of small business ‘have no website’

March 26, 2019

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey finds.

Top recruitment tips: How can existing employees help an organisation find new talent?

March 25, 2019

Employees are a company’s largest asset when it comes to finding new talent. Data and insights from current employees can, in fact, help profile desirable new employees and boost current employee retention. Kiran Reddy Pasham, Co-Founder, President and Chief Architect for SplashBI, explains why it all starts with data…

Verizon Media partners Digital Catapult to offer brands next-gen content marketing

March 25, 2019

RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.