Regulators are flexing their muscles as concern grows about the dominance of the global digital media players. The latest announcement is from the US where a judge ruled this week to block the $125m settlement Google had made with publishers to digitise millions of books no longer in print. The reason? That it would ‘further … [Read more…]
As paywalls guarding publications’ content become more widespread throughout national, regional and trade publications over the course of 2011 and into 2012, the quality of content that these publications provide will be placed under greater scrutiny by their readers, keen to see that they are being given value for their money. Bob Dearsley, Chairman of … [Read more…]
Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external communications, with one in ten firms now tweeting regularly.
There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Dublin based strategic and creative agency Cybercom recently opened a London office to service existing clients and develop new business opportunities.
O2 recently revealed its personalized marketing service, called ‘More’ has grown rapidly to 2 million customers. Justin Schamotta staff writer for Choose.net, takes a closer look at the growth of the new mobile marketing platform.
Creative agencies live and die by the strength of their ideas and business savvy – so how do ensure you’ve got the right people on your side? Mark Bower, MD of Coolpink, offers 5 tips to effectively fill ‘creative’ roles within agencies.
The online video advertising market will experience its most significant growth to date this year due to advances in measurement techniques, according to a new report from Web TV Enterprise.
A charity recipe book is being launched through social media channel Twitter – Tweet Pie, the ‘World’s Shortest Recipe Book’, is crowdsourcing 140-character recipes to include in a book to be published later this year.
For the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category during January according to new research.