As the likes of Sky, Virgin Media and BT prep their latest music streaming ventures in a bid to tackle piracy, is it a case of too little, too late? Neil Hawkins at ChooseISP asks if record labels, ISPs and consumers could ever work in harmony when it comes to online music…
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
How does Google’s new +1 social tagging service affect online advertising? Adam Bunn, Director of SEO at Greenlight points out some immediate shortcomings if Google is hoping to conquer the social sphere in a bid to bolster further its dominance in the search space.
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
Being a Murdoch carries some heavy burdens, but some exceptional opportunities. The announcement of James Murdoch getting promoted to deputy chief operating officer could be a game-changer for the group that has struggled to get online right. Long before the MySpace fiasco, News Corp had a long history of failed projects to dominate different digital … [Read more…]
So you’ve done all the hard work with SEO and all the marketing ideas to get your target audience to your web-site, now you want to ensure that their visit converts into the purpose of the site (sale, registration, download etc.). This is where optimising the conversion path your visitor has to take to reach … [Read more…]
The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving … [Read more…]
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.