Social network for pets? MORE TH>N promotes pet insurance with ‘Petbook’
MORE TH>N is promoting its Pet Insurance services with a new social media campaign aimed at owners and their pets.
media
The rise of the ‘connected home’: Are consumers willing to pay for extra services?
With more and more household devices becoming connected to the internet, such as energy controls and security systems, are consumers willing to pay the extra costs these systems will entail? New research from Ovum takes a closer look at the home of the future….
US ad network YuMe expands into Europe with London office
Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media.
Internet radio pioneer Pandora’s shares soar on stock float
Pandora Media saw its shares soar above expectations, as the US-based online radio firm floated on the New York Stock Exchange this week.
MPG Media Contacts buys WebNarrative
UK media agency MPG Media Contacts has bought web specialist WebNarrative (previously known as TMG) for an undisclosed sum.
UK digital marketing spend to grow 11% by 2015- PwC
The UK’s advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report.
Report: 35% of Americans post something online they later regret
In light of U.S. Representative Anthony Weiner’s “unfortunate Tweet,” Retrevo.com’s new study looks at how many Americans have actually posted something online they later regretted. Andrew Eisner, Director of Community and Content at Retrevo.com, takes a look at the findings…
IPC targets women with ‘mass market’ games site
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
IPC targets women with 'mass market' games site
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
Google to ramp up display ads with Admeld buy?
Google is reportedly on the verge of buying online advertising technology company AdMeld. for about $400m, according to media reports.