William Hill revamps mobile betting site
William Hill has launched a new mobile site with a raft of new features.
media
Guest comment: Advertising ROI in question as retailers fail to track response and close sales
Retailers wanting to improve ROI on their marketing spend need to ensure their offline advertising is measurable, accountable AND incorporates a way for the consumer to instantly respond anytime, anywhere. In this article, Gordon Ellis-Brown, Marketing and Brand Director at new payment channel txt2buy, explores the ways that marketing is becoming easier to measure.
Match.com rolls out ‘Ukulele’ TV campaign
Online dating site Match.com has launched its new creative advertising campaign, dubbed ‘Ukulele’ which will be aired across UK terrestrial, digital & satellite TV.
Apple to buy Hulu?
Apple is mulling an acquisition of US-based online video service Hulu, according to a Bloomberg report.
Top 5 tips: Facebook page management for celebrities and VIPs
Celebrities and other high profile VIPs must ensure that their Facebook pages are continually managed and monitored for abuse and misuse if they want to provide fans with a safe online environment and protect their own reputation. Tamara Littleton, CEO of social media management agency, eModeration, provides guidance on how this can be done.
TV vs. Smartphone: Mobile Proves Strong Competition for TV
During ‘prime time’ hours, smartphone owners browse the internet on their mobiles and watch TV at an equally high rate of usage, according to new research.
Facebook revenue bonus from Farmville; online gaming giant Zynga disclosure
Regulatory filings may not be the most exciting read, but buried in the papers of social gaming giant Zynga (Farmville’s creators) there’s a giant 30% commission to Facebook for the virtual goods sold. That’s $83m in the first quarter of 2011. Here’s why it matters to investors and social media stakeholders…
ASOS ‘gets twice as many social media users than other retailers’
Pure play retailer ASOS has attracted over double the amount of new followers in the last three months across Twitter and Facebook than any other retailer according to the latest Social Media Benchmark results.
Top tips: Advocacy versus compliance – what are your affiliates saying about your brand?
The balance of power between affiliates and the advertisers they promote is shifting, with affiliates having more choice over who they work with. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the issues advertisers face now that many affiliates are calling the shots…
Companies ‘struggling to measure social and mobile success’
The growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report.