Many vendors are integrating the ability to buy into social media sites like Facebook. However, maintaining engaged communities is the key to successful social commerce, not the hard-sell approach adopted by many of the form’s pioneers, according to the findings of a recent roundtable debate.
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…
French broadcaster TF1 is expanding the online-gaming portal for its media group through a partnership with European online games giant Bigpoint.
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.
Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.
This week, Gartner released the results of a survey of over 6,000 people which examined attitudes to social media. The survey found that while social media use was predictably rising, there was an element of ‘social media fatigue’ among consumers, with 24% of respondents using their favourite sites less than when they first signed up. … [Read more…]
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this second article in the series, Sarah-Jayne Williams, … [Read more…]
eBay has bought start-up Zong for an undisclosed sum, as the Online marketplace looks to boost its mobile payments services.
Businesses are being overwhelmed by the many different methods of gaining customer feedback and are developing weak service strategies as a result, according to the findings of a recent roundtable debate.
The popular Horrible Histories books and TV series have been brought to life in a new virtual world, created for Scholastic by social media agency, Yomego.