media Archives

Generation Z at a tipping point: Expect brands to ‘take a stand’

May 31, 2019

Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.

Invisible and stereotyped: How LGBTQ+ women are perceived by popular culture

May 31, 2019

Nine out of ten gay women still feel they are negatively stereotyped in the media and a new survey reveals what specific stereotypes they find most galling.

Twitter and Facebook ‘worst channels for retail customer experience’

May 29, 2019

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.

1 in 7 Brits have bought via social media in last 12 months

May 28, 2019

As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.

GDPR ‘has boosted ads and lowered costs’- report

May 28, 2019

With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.

VR film helping people with dementia wins new D&AD award

May 23, 2019

The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.