Ubisoft managed to triple sales by 300% in just 3 months through a targeted Facebook campaign for its Settlers Online game by focusing on users most likely to convert and purchase. This case study looks at how the games giant made smart use of targeting and bid optimisation to get the most out of its … [Read more…]
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.
Google has shut off the auto-complete terms for The Pirate Bay on its search engine, as the firm steps up its copyright clampdown.
HootSuite has bought Seesmic for $16 million, as the firm looks to strengthen its social media management platform.
Amazon is opening a new research centre in East London’s Tech City, Britain’s answer to Silicon Valley, creating 100 new jobs in the process.
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…
Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.
Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.
Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.