Social TV merger: Viggle buys GetGlue for $25m
TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock.
media
Social media marketing: Facebook lets brands track sales via ads
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns.
Social media in China: Alibaba planning to but stake in Twitter rival Sina Weibo?
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China.
Businesses and freelancers ‘going online to escape local economies’
European countries with double-digit unemployment rates are seeing online freelancer’s earnings increase up to 298%, as workers go online to earn money free from the economic constraints of their countries, according to new research.
War and politics by social media – Middle East conflict charts new course with live tweets and YouTube
As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media channels as their routes in attempting to own news delivery, yet highly politicised … [Read more…]
Daily Mail offers agencies £250,000 prize for driving print readers to online ads
Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online.
Video viral of the week: Charity challenges perceptions with ‘You Are Blind’ game
To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below…
IPC launches 34 magazines on Kindle Fire
Magazine publisher IPC Media has launched 34 brands on Amazon’s recently launched Kindle Fire.
How do B2B companies use social media? (infographic)
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.
LBi buys ecommerce technology firm Sceneric
Marketing and technology agency LBi has acquired Sceneric, an ecommerce consultancy and systems integrator.