media Archives

What Facebook’s Libra tells us: traditional banking is finished and cryptocurrencies are mainstream

June 26, 2019

Facebook’s jump into cryptocurrencies is another nail in the coffin for traditional banks, says the CEO of one of the world’s largest independent financial advisory organisations.

Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness

June 25, 2019

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

KFC ‘Pocket franchise’ app wins two Gold Lions in Mobile

June 21, 2019

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Cannes Lions winner: Virtual clothing app wins Digital Craft prize

June 19, 2019

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.

Cannes Lions: Twitter stats show most popular campaigns

June 19, 2019

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.

Customer loyalty trends: Digital channels key to shoppers clicking with brands

June 14, 2019

Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

June 14, 2019

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

Adform launches ‘Trusted Partner Program’ with nine companies

June 13, 2019

Ad technology platform Adform has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimise their outsourced services and integration processes.