P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights.
Amazon has been granted with a patent to re-sell digital content, in a move that could pose a problem for media owners.
Facebook is facing legal action over the use of its “like” button and other social networking features, after the widow of a Dutch programmer claims Facebook is using patented technology.
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows.
UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data.
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s … [Read more…]
US cable giant Liberty Global has bought Virgin Media for $23.3bn, creating the largest broadband company in the world on terms of customer and country reach.
This week’s Twitter hack, which saw 250,000 passwords stolen, highlights the growing importance of online security. Nick Besant, Panoplia Security Services looks at why the latest scare story is just the tip of the iceberg.