media Archives

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

July 8, 2019

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

Vlogger interview: Fashion brands’ approach to social media influencers is changing

July 4, 2019

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

The rise of audio ads: 85% of UK advertisers to boost investment

July 3, 2019

Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.

Doconomy’s pollution cutting credit card wins Cannes Grand Prix

July 3, 2019

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

July 3, 2019

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

July 3, 2019

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

ITV joins up audience data on mobile and smart TVs with Meetrics

June 27, 2019

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

June 27, 2019

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Diversity in Advertising report: UK lags behind US for representation

June 27, 2019

With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.

Formula 1 hires Inskin Media for global advertising drive

June 26, 2019

Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.