A new comedy film, ‘Pulp’, recently became the first movie to be distributed via a games console in the UK, to Xbox Live subscribers- with Microsoft hinting at more to come. Jerome Rota, SVP Consumer Products and Services at Twonky, looks at these changing consumer viewing habits, and how connected TVs will shake up mthe … [Read more…]
In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions.
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues.
Following the announcement that BskyB is to takeover O2 broadband, Emeka Obiodu, telco strategy analyst at Ovum looks at five key ways the purchase will shake up the UK’s telecoms and digital industry.
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of voice, reveals the latest research from leading independent digital marketing agency, Greenlight.
Facebook ad technology firm Glow Digital Media has launched the ‘Engagement Accelerator’, designed to get the most out of newsfeed ads.
BSkyB is to buy O2’s home telephony services from Telefonica, becoming the second biggest broadband provider in the UK in the process.
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands … [Read more…]
Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA.
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research.