South Korean TV and banks paralysed by hack attack
South Korea has been hit by a suspected cyber-attack that has paralysed computer networks at broadcasters and banks.
media
Musicians ‘buying Facebook and YouTube fans’ for just £30- report
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report.
MediaMind becomes DG in global rebrand
Online ad giant DG is fusing the brands it has acquired, including UK’s MediaMind, into a new company identity, with a strategy focusing on multiscreen campaign management.
Clearasil runs Kinect X-Factor school competition
RB’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.
TVCatchup under threat? European court rules against retransmission sites
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web.
10 online shopping trends for Mother’s day
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
10 online shopping trends for Mother's day
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
IPC launches ‘social catalyst’ to boost ads
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.
Maker’s Mark backlash- proof that a week’s a long time in social media?
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]
Viral of the week: Khaleej Times ‘banner that talks back’ boosts subscriptions
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our viral of the week below…