Easter holiday searches drop by 1.7 million
UK holiday searches in February totalled 1.2 million, down significantly on November’s 2.9 million, according to new research.
media
UK budget- how did Twitter react?
Just 4% of UK budget-related posts on Twitter were in support of Chancellor George Osborne, and 56% of tweets were personal insults, according to new data.
Women ‘spend 8 months longer on social media than men’ during lifetime (infographic)
An adult woman will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media.
Are social media sales a myth? Coca-Cola claims no impact from online buzz
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact on brand sales.
UK mobile advertising trends: Size doesn’t matter anymore?
When it comes to mobile advertising, UK consumers are increasingly screen agnostic- with environment and context becoming more important, according to new research.
Visual.ly turns Google Analytics into infographics
Visual.ly has launched a new tool that turns data from Google Analytics into infographics.
The fail trail: How 3 brands handled a social media crisis
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three … [Read more…]
YouTube rivals Facebook with 1 billion users a month
YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.
Klout finally debuts business tools for social media measurement
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.
RadiumOne and TagMan team up to measure social ROI
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.