As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.
To mark its 57th anniversary, the iconic VHS cassette has been honoured by YouTube this week, with a ‘tape mode’ option on selected videos.
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits.
Over half (56%) of firms in the media sector will create jobs this year, consistent with the national cross sector average, according to new research from Barclays.
With The Sun and Telegraph websites moving behind subscription services later this year, the UK newspaper industry remains divided on the balance between ad-funded editorial and paid content. Last month, subscription software firm Zuora assembled key industry figures from News International, the Financial Times, IPC, Fairfax and Pearson to discuss the future of the publishing … [Read more…]
Google has launched a ‘digital wills’ service, letting users choose what happens to their data after they die.
Media technology company Sticky has closed a $3m funding round with European tech investors Conor and Northzone.
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year.
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit.