Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.
media
Why email still matters (infographic)
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
IPC woos advertisers with new mobile ad formats
Publisher IPC Media has launched two further mobile advertising products – Premium Content Suite and Gallery Breakout –offering ways for advertisers to engage with their audiences through IPC’s brands.
World’s first ‘social star’ awards launched on YouTube
A new awards show celebrating the stars of social media is launching today, letting fans from around the world watch it ‘live’ on YouTube.
Microsoft Xbox One revealed with online entertainment focus
Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena.
Real friends and family ‘twenty times more influential than social media friends’
When it comes to influencing purchase decisions, real friends and family are more than twenty times more influential than social media friends, according to a new study.
Top 10 countries for social media engagement: Argentina and Brazil lead the way
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.
Specsavers debuts first UK campaign to use Skype video
Microsoft Advertising has teamed up with Specsavers to launch the eyewear company’s ‘Spectacle Wearer of the Year’ (SWOTY) campaign on Skype.
Branded Vine videos ‘4 times more likely to be shared than standard videos’
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.
Extending reach of Twitter messages – new deal with Yahoo
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages.