Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity.
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch.
Marketing technology firm DG Media Mind is rebranding to Sizmek, following the sale of DG’s TV distribution assets to Extreme Reach for $485 million, in a move that will see the firm focus on its online ad management platform.
The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings.
As Facebook celebrates its 10th birthday, Malcolm Marshall, KPMG’s head of Information Protection & Business Resilience argues that we have only just seen the start of the social media revolution.
The amount of mobile data used by fans inside MetLife Stadium set a record for a one-time sporting event well above last year’s Super Bowl usage, according to AT&T and Verizon Wireless.
Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the newly elected chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive of Jacob Bailey, chair of … [Read more…]
The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with Over-the-top (OTT) streaming TV, according to new research.
With Valentine’s Day just around the corner, it is difficult for people to ignore the bombardment of dating web site ads that pop up on computer screens or stare them in the face during the daily commute, all asking if you are ready to find love. Once an embarrassing secret for the digital sect, in … [Read more…]
The Barclays Employers Survey 2014, which questioned 684 UK businesses across all sectors, has revealed that 53% of firms in the media industry will be increasing staffing levels this year (2013: 56%), which is above the national cross sector average (49%). The same survey has also revealed that over a quarter (27%) of media companies … [Read more…]