Celebrities drive Monster ‘Thank You’ campaign
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous.
media
Has digital made traditional media the new ‘novel’?
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd.
Win for pirates? UK illegal downloaders will only get ‘educational’ letters from ISP
In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action.
Top marketing tips: Reaching gardeners in the online sphere
Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. Stephanie Keller, TGI, Marketing Executive and Media Analyst looks at how online and offline marketing can be combined to reach gardeners.
Milkmen go mobile: DairyCrest debuts mobile optimised site
milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time.
Instagram images ‘perform better than traditional stock photos’ for digital ads
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research.
Amazon debuts Twitter shopping tool
Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag.
Brand’s Twitter budgets on the rise in UK- report
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.
US digital audiences now a ‘multi-platform majority’
The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore.
Tablets boost web access for older people- Ofcom
Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research.