Today’s CMO is being forced to adapt to their evolving roles and embrace a range of new responsibilities, from overseeing customer service, to top-line growth. Paul Smith VP and GM for Salesforce ExactTarget Marketing Cloud in EMEA offers 4 tips on how to adapt to this new marketing world.
Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.
Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.
YouTube will be the dominant media platform in five years according to Dreamworks CEO as the company prepares a family orientated channel on Google’s video sharing site.
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below…
Inflight connectivity services OnAir has teamed up with digital marketing, technology and commerce consultancy, Amaze, to deliver an inflight ‘World Cup zone’ accessible via onboard Wi-Fi on selected aircraft.
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challneges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year’s Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.
Day four at the Cannes Lions event say Facebook’s Sheryl Sandberg, Clear Channel Media with Jared Leto and Benjamin Palmer, R/GA with Bob Greenberg and Beats Electronics’ Omar Johnson, and Grey with Courtney Love and Tor Myhren. Watch the highlights in the video below.
After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process.