Top tips: Staying relevant at every stage of the buying process
Antoine Boulin, president media at Purch, looks at how a combination of content and programmatic ad buying can help brands and advertisers stay relevant throughout the purchase funnel.
media
DMA ditches rules for 5 ‘principles’ to build customer trust
The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.
Bad dates: OKCupid in hot water over user experiments
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond.
Adidas boosts World Cup sponsorship with cross platform display ads
To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.
12 big data myths busted (Infographic)
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media … [Read more…]
Guest comment: Can the CMO and CIO merge islands?
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.
Most popular affiliate marketing ads: Discounts most popular for customer engagement
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.
80% of firms think they do social CRM right… but only 8% of customers agree
There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.
Twitter revamps dashboard to help advertisers measure organic Tweets
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.
Indian retailer creates first Twitter-powered football game
Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter.