German media giant OMS puts video ads in text with StickyAds
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.
media
European programmatic market was worth €2.1bn last year
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.
Older adults driving growth in digital video
Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to new research.
Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below…
Microsoft to buy Minecraft for £2bn?
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft.
Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.
The six types of social media user: Most Brits ignore brands (infographic)
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.
Ex-ITV online boss to join RadiumOne
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
Retail tops customer satisfaction index- but overall decline across country
Retail (non-food) delivers the highest levels of customer satisfaction in the UK but experiences second year of declining customer satisfaction.
IPC Media rebrands to ‘Time Inc. UK’
Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK.