Rovio axes 130 staff as Angry Birds growth stalls
Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth.
media
SME marketing budgets 20% larger this year
SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research.
Twitter gets official TV ratings: Brands link social and TV success
Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.
AOL expands content deal with MSN
AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.
Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.
Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
Which TV dramas generate most word of mouth? Lucan gets most social buzz
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
Asda’s YouTube shopping channel gets 2m views
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.
Fastest growing ecommerce items: Motor products, computer equipment and eBooks
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.
Apple hits back at bendgate: Claims warped iPhones are rare
Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are ‘extremely rare’. Watch this BBC video looking into the bendgate probelm here: