Dove uses SnapChat in ‘self esteem’ campaign
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.
media
Nigerian online shopping giant Konga embarks on search drive
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.
US media consumption trends: Music tops the charts
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country’s population listens to music, spending more than 25 hours each … [Read more…]
Google sells best YouTube channels to UK advertisers with ‘Preferred’ format
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.
The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.
Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.
Third of teens meet social media ‘friends’ in real life
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program.
Telegraph debuts two new mobile ad formats
The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site.
Dove launches body confidence campaign across social media
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.
Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.