Facebook still top platform for social shares but Pinterest on the rise
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research.
media
The ideal length for social media updates (infographic)
When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be.
Murdoch papers slam Facebook for ‘audience tax’ publisher deals
News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’.
Is copywriting is dead? New documentary asks if craft is still relevant in digital world
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.
Elf and safety: Air New Zealand gets into the Hobbit for epic viral video
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.
Guest comment: Why mobile programmatic is the future
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.
Too many retargeted ads ‘put people off buying’
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.
Google ‘barometer’ offers customer insights across 46 countries
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.
The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.
Programmatic display ad spend to double this year
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year’s $4.24 billion, with similar growth predicted next year, according to new research.