The Economist reveals 10 second ‘blipvert’ ad unit
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.
media
The dos and don’ts of online branding: Why environment matters (infographic)
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.
New programmatic platform syncs online ads with TV ads
Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.
Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
Honda Twitter account ‘hacked’ by Skeletor in social media stunt
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.
Black Friday in Nigeria: Konga sees record sales
Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period.
Right to reply: Do advertisers really need Facebook?
At the start of next year, Facebook will phase out any ‘linkbait’ style status updates from brand pages- essentially cutting out free advertising on the social network. Steve Rivers, CEO of Intelligent Reach discusses the Facebook’s algorithm change, and what it means for retailers.
Google’s biggest ad yet: User-controlled mobile app takes over Times Square
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America.
New York Times ramps up mobile strategy
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications
Back to its roots: Huffington Post opens in Greece
Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.