Snapchat to launch ‘Discover’ feature with brand sponsors- report
Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.
media
Pinterest opens user data to advertisers
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.
Top tips: The art and science of building virally aware websites
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.
Sunderland AFC debuts social media hub for fans
Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds.
US millennials spend to $750 per person on media content in 2015
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report.
Opera debuts native ad exchange for mobiles
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.
Birds Eye turns to bloggers in £3m ‘mix up your menu’
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]
Digital media predictions for 2015: Paid micro-video, location based marketing and native ads go mainstream
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015 and beyond.