Hellmann’s runs £15m campaign based on customer Facebook posts
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.
media
Playstation lets users swap game music for Spotify playlisits
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.
Oculus shift: Facebook to meld social media with virtual reality
Facebook is planning a world beyond gaming and entertainment for its virtual reality headset Oculus Rift, aiming to create a more immersive social experience through the company’s communications tools.
UK first country where digital media makes up half of ad spend
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.
Top UK retailers for digital promotions: Currys leads the way
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report.
Why direct mail still matters (and how digital can help)
While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.
Just 6% of marketers have ‘single view of customer’ (despite being a top priority)
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.
Magnetic wins patent for search retargeting technology
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.
Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…
Poor internet connections ‘cost UK economy £11bn a year’
Despite a growing reliance amongst businesses on the internet, recent research has discovered that slow internet connections are costing the UK economy £11bn a year in lost productivity, as millions are left unable to work during periods of IT downtime.