Facebook suffers setback as Indian firms withdraw from Internet.org scheme
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”.
media
Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.
Tencent overtakes Amazon in market value
Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size.
Facebook admits tracking ‘non-users’…but blames bug
Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law.
Twitter solves problems with crowdsourcing #PoweredByTweets challenge
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK.
Top tips: Why video is the best way to communicate your message to clients
People trust people and video is a great way to embrace this. Your target audience will be entrusting their money, data or services with you, so showing that you have real people with a passion for what you are doing demonstrates to your customers that you are a company they can trust.
Programmatic fuels rise in online publishing recruitment
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research.
SpotXchange expands in Europe with Trinity Mirror hire
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
Top mobile tips: Follow the money when it comes to optimisation
Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Top April Fool’s pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.