Video is one of the most honest and modern ways a business can communicate, and with new technology it’s easier than ever before. David Peto, CEO and Founder, Aframe discusses the reasons why video is the best way for businesses to communicate to their clients.
Discovering the best way to communicate your message to your clients is important for any business. Therefore, exploring the use of video in a corporate environment as an effective and highly personal way to convey a message is something any organisation should consider, especially when used on the key pages of your website. It is something that can draw the visitor in immediately, as well as making you more engaging as a company and a brand. A video that is aimed directly to your target audience creates an opportunity in which you, as a business, are able to say what you need to in exactly the way you want it to be conveyed.
In a world fuelled by technology, using engaging communication channels and content such as video shows that you are up to date, and positions your business positively within the industry. It also creates an opportunity for engagement on social media sites and a platform for debate, which can boost your company in the social world through multiple views and/or retweets.
On top of this, video is one of the most honest ways a business can communicate, as there is no opportunity to hide when you and your brand are in front of a camera. For some companies, this may be the exact reason they choose not to create a video, however putting your team and in particular your CEO front and centre as one of your main marketing tools can have very positive effects.
Written words and still images can be edited and reworked time and time again, however through the use of video, companies can portray more than just a message. By putting one of the team or the CEO in front of a camera you provide the audience with the ability to not only take in the message but also the person’s body language and the story that is being told through their eyes. Making your brand appear more ‘human’.
In an industry driven by technology and computers, the importance of being able humanise your brand, see someone’s face and know exactly who you are working with is often overlooked. However, video gives businesses the opportunity to not only re-engage viewers on a personal level and successfully express a passion for the business but it also encourages viewers to get more involved with your organisation on a commercial and personal level.
People trust people and video is a great way to embrace this. Your target audience will be entrusting their money, data or services with you, so showing that you have real people with a passion for what you are doing demonstrates to your customers that you are a company they can trust.
By David Peto
CEO and Founder
Aframe
www.aframe.com