As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to establish the key themes that drove discussion online throughout the debates.
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below.
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.
With the UK general election just a week away, new research indicates that political party membership numbers hit an all-time low this year. Benno Wasserstein, managing director of Box UK, explores the challenges faced by membership organisations in today’s digital world and why these must be faced head-on to ensure organisations are not on the … [Read more…]
The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.
Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times.
Channel 4’s First Dates has appointed Social Life to run all social media activity around the show.
Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.