Smartphone users ditching home Wi-Fi for 4G
Smartphone owners are increasingly switching from Wi-Fi to 4G signals at home, with 65% of mobile phone usage now occurring indoors, according to new research.
media
Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
Adultery site Ashley Madison hacked
Hackers have stolen and leaked the personal details of users of Ashley Madison including “all the customers’ secret sexual fantasies and matching credit card transactions”.
Social media users by age: Snapchat dominated by under 24s
This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results…
Sale fail: Customers unimpressed by Amazon Prime Day (but sales soar 80%)
From extra long shoehorns to an airplane seatbelt extender- Amazon’s ‘Prime Day’ didn’t exactly deliver the big discounts on big ticket items that many were hoping for. However, the hype for an event ‘bigger than Black Friday’ helped the online retailer enjoy an 80% rise in sales.
Most popular pre-internet ads: How would the Smash aliens be marketed today?
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
Government debuts £10m Internet of Things competition for UK cities
UK cities and businesses are being encouraged to apply for a £10m fund in a competition to use connected technology to boost their local area, such as environmental improvements, economic opportunities, and more efficient transport, healthcare and energy.
The rise of social news: Consumers seize the newsroom
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom.
Top tips: The Big Data phenomenon is broken – until you can get full value from it
When it comes to ‘Big Data’ one size definitely does not fit all. There’s a right and a wrong way to do data analytics. Laurence Armiger, Sales Director at Zizo, discusses the importance of having a clear business outcome in order to measure the value of your data project.
240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.