Uber growing faster than Facebook with $51bn valuation
Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook.
media
Comments are dead. Long live comments!
Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
15 social media trends that defined a generation
Social media has given rise to a number of crazes that have quickly spread across the web. This new infographic from blood cancer charity Anthony Nolan, looks at 15 of the biggest virals that have set social media buzzing, from Batmanning to the Ice Bucket Challenge
Unilever brings ‘Make My Magnum’ pop-up store to London
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations.
Retailers ‘missing out of insight from customer data’
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.
Top tips: Advanced connectivity- reshaping consumer interaction
Gone are the days when connected activity was limited to three devices – laptops, smartphones and tablets – the introduction of the Internet of Things has seen the ordinary object transformed into a piece of revolutionary technology. But what does this mean for advertisers? Ben Sidebottom, Director of Solution Architecture, Visual IQ discusses how advanced … [Read more…]
Ashley Madison hack: What are the legal implications?
Mahisha Rupan, senior associate, at technology and digital media law firm, Kemp Little comments on the fallout of the Ashley Maddison hack… offering guides on the legal implications.
Millennial Media revamps native ad and mobile software
Millenial media has updated its software development kit (SDK) with new mobile video and native ads solutions.
Is programmatic to blame for falling ad viewability?
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
China mobile social media users to reach 335.9m in 2015
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research.